InnerScope Hearing Technologies, Inc. Engages Market Domination LLC. and its CEO as the Outsourced Chief Marketing Officer to Expand its Direct-to-Consumer Multi-channel E-commerce Strategy
ROSEVILLE, California, December 19, 2017 /PRNewswire/ —
InnerScope Hearing Technologies Inc. (INND) announced today that it has entered into a Marketing Services Agreement with Market Domination LLC to develop a complete and comprehensive direct-to-consumer marketing platform as part of the company’s growth strategy for its e-commerce distribution model of its Hearables/Wearables and Personal Sound Amplification Products (PSAPs). This agreement will provide the company the marketing tools to rapidly grow its presence within the direct-to-consumer hearing technology space, as well as enable the company to further strengthen and enhance its core growth strategy with the appointment of Seth Greene, the founder and CEO of Market Domination LLC, as the outsourced Chief Marketing Officer (CMO) for InnerScope Hearing Technologies.
Effective immediately, Mr. Greene will oversee the Company’s brand strategy, marketing operations as well as playing a key role in expanding the company’s footprint into several marketing and direct-to-consumer distribution channels. The announcement aligns with the company’s continued goal to be the dominant global disruptive innovator within the hearing industry and also reflects the commitment to attract world-class talent.
Seth Greene is a nationally recognized Direct Response Marketing Expert and the author of seven best-selling marketing books. Mr. Greene has been featured on CBS MoneyWatch, CBS news, Inc Magazine, The LA Times, The Boston Globe, The Miami Herald, and the #1 morning radio show in New York City. He has shared the stage with Steve Forbes, John Mackey of Whole Foods, Dan Kennedy, Jeff Mask (Infusionsoft), Dave Dee, Darcy Juarez, Sam Bell, Dustin Matthews, Dave VanHose, Perry Marshall, Brad Martineau, and many other luminaries. Greene is currently is the co-host of the SharkPrenueur podcast with Shark Tank’s Kevin Harrington.
“The Agreement with Market Domination LLC, coupled with Mr. Greene as our new outsourced CMO, gives us a distinct advantage over competitors,” said Matthew Moore, CEO of InnerScope Hearing Technologies. “Our Company can leverage Market Domination LLC’s national exposure and expertise as one of the nation’s leading direct marketing companies and we will greatly benefit from Mr. Greene’s successful track record and history of bringing record growth to companies with his marketing strategies within the direct-to-consumer segment. Market Domination LLC will develop customized product awareness marketing campaigns with unique branding strategies for the company that effectively fuses the need and the solution for our hearing products to build customer loyalty and retention at every step of their “Journey to Better Hearing”. These marketing strategies will allow us to reach the 48 million Americans that have some degree of hearing loss, and are not aware of the many health risks and consequences including cognitive issues, such as Alzheimer’s and Dementia related to untreated hearing loss. By teaming with Market Domination LLC, our company is primed to be the leader in this untapped market by offering easy simple access to direct-to-consumer hearing products and solutions.”
“This is a great fit and I couldn’t be more excited to work with InnerScope Hearing Technologies,” said Seth Greene. “I’m looking forward to working directly with their successful and experienced executive team to further their mission in helping the millions of people that need to hear better with direct access to hearing technology products. I am very impressed by the decades of acquired knowledge and the passion that the team possesses in understanding the global need for hearing help and the mission to mitigate the consequences of untreated hearing loss by offering easy access to hearing solutions and technology.”
About Market Domination LLC:
Market Domination, LLC is a privately held direct response-marketing company located in Williamsville, NY. The Company was founded by its CEO, Seth Greene nine years ago and has been recognized as one of the fastest growing direct response market firms in the country. The company mission is to provide the highest levels of results-oriented creative, technology, and marketing solutions to maximize business growth for our clients. For more information, please visit marketdominationllc.com .
About InnerScope Hearing Technologies (INND):
InnerScope Hearing Technologies (INND) is a technology driven company with highly scalable B2B and B2C solutions. The Company offers a B2B SaaS based Patient Management System (PMS) software program, designed to improve operations and communication with patients. INND also offers a Buying Group experience for audiology practice, enabling owners to lower product costs and increase their margins. INND will also compete in the DTC (Direct-to-Consumer) markets with its own line of “Hearables”, and “Wearables” and revolutionary APPs on the iOS and Android markets.
INND has plans on opening, operating and expanding a chain of audiological and retail hearing device clinics. INND’s seasoned team of professionals, with collectively over 200+ years of experience in the hearing aid industry, including successful operations in hearing aid manufacturing and retail store management. Our team has the knowledge, relationships, and the experience to quickly deploy new products and software to serve approximately 1.2 billion people around the globe that are suffering with 25 db or greater hearing loss. For more information, please visit http://www.innd.com .
This presentation contains forward-looking statements which relate to future events or InnerScope Hearing Technologies future performance or financial condition. Any statements that are not statements of historical fact (including statements containing the words “believes,” “should,” “plans,” “anticipates,” “expects,” “estimates” and similar expressions) should also be considered to be forward-looking statements. These forward-looking statements are not guarantees of future performance, condition or results and involve a number of risks and uncertainties. Actual results may differ materially from those in the forward-looking statements as result of a number of factors, including those described from time to time in InnerScope Hearing Technologies filings with the Securities and Exchange Commission. InnerScope Hearing Technologies undertakes no duty to update any forward-looking statements made herein.
InnerScope Hearing Technologies, Inc.